LAS VEGAS, NEVADA – JANUARY 2009: Effective January 1, 2009 TransAudio Group will handle the U.S. and Canadian distribution for TUBE-TECH, a Denmark-based engineering and manufacturing firm with a thirty-year history of building world-class tube compressors, equalizers, and mic pres of uncompromised fidelity and reliability. TransAudio Group will bring its core strength of business and personal relationships to bear for TUBE-TECH, increasing exposure and sales in the high-end markets of U.S. recording, mastering and touring sound.
TUBE-TECH long-time owner and chief designer, John Petersen, builds modern classics by combining simple yet elegant designs with contemporary materials and manufacturing processes. TUBE-TECH possesses that magical reputation for gear that “makes everything sound better just running through it.” Many TUBE-TECH units, such as the CL1B tube compressor, have been a “must have” for years, in both recording and high-end live sound.
Brad Lunde, president of TransAudio Group commented, “I am thrilled to be part of this TUBE-TECH family. John Petersen, is one of the most respected designers of our day. He is responsible for so many modern “must haves” and so many future “vintage classics.” These are pro audio devices that never go out of style, as they are not designed to be a “color” or reflect a trend or a feature of the moment. They are designed for professional audio people who depend on their gear to always sound good under every condition. TUBE-TECH is gear you could make a living with for mastering, an uncommon ability in a disposable world. TUBE-TECH is much larger than anyone would guess due to the “don’t tell anyone about my secret weapon” status. It will be an absolute pleasure to represent a brand with such authority and renown.”
“We are very pleased with the appointment of TransAudio Group as our new distributor for North America as they are highly respected in the audio business for their serious and honest way of doing business. We have been thinking about working with them for quite some time.” said John G. Petersen, president of Lydkraft ApS.
In addition to signing with TransAudio Group, TUBE-TECH has taken other initiatives to strengthen its position in the U.S. Notably, it has hired sales engineer Jesper Bo Nielsen, a top-level Danish recording engineer, to focus on supporting the U.S. market. The company is also implementing a forward-thinking Internet campaign to publicize TUBE-TECH applications with video and other media.
Noted Jesper Bo Nielsen, TUBE-TECH sales and marketing manager, “Everybody at TUBE-TECH looks forward to working with TransAudio Group. I personally look forward to meeting our dealers and developing a close relationship with the whole team. With our new website launching just prior to NAMM, TUBE-TECH is poised to, not only grow sales but, implement a strong marketing and public relations program.”
TransAudio Group, founded by industry veteran Brad Lunde, has quickly become the premier U.S. importer/distributor and/or U.S. sales and marketing representative for high-end audio. Success hinges on TransAudio providing dealers and end users with a higher standard of product expertise and support far beyond the norm.
