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60 Seconds with Larry Italia of d&b audiotechnik Americas

Get to know Larry Italia, president and CEO of d&b audiotechnik Americas.

What is your new position, and what does it entail?

President and CEO of d&b audiotechnik Americas. I am responsible for all aspects of our business in North, Central and South America.

How has your background prepared you for your new role?

I have over 30 years’ experience in sales, marketing, product development and management in manufacturing and systems integration companies. I’d better be prepared….

What new marketing initiatives are we likely to see from the company?

A new vice president of marketing Americas (Marc Lopez) and a re-engineering of our marketing department, a major update of our website, expanded focus on the systems integration market, “lighthouse” Soundscape (a d&b toolkit that provides an entire audience with an unparalleled listening experience) projects, a major campaign in support of our new KSL Series, a new Southern California facility, and an increased trade show presence in the U.S. market—to name just a few.

What are your short- and long-term goals?

In the short term, to complete our internal restructuring and fill the open positions in our expanded organization; finalize implementation of our new go-to-market model; the opening of our new Southern California facility; and expand our systems integration and Soundscape business. Long term, to make d&b audiotechnik the top audio technologies and solutions provider in the industry.

 What is the greatest challenge you face?

Conversational German.

d&b Audiotechnik •