Audio-Technica U.S. promoted Steve Savanyu to market manager, installed sound, broadcast and theater. In his new position, Savanyu will explore current market dynamics and trends to develop strategies for promoting both brand recognition and loyalty. He will also work closely with A-T’s marketing, sales, engineering and product support teams to meet demands from contractors, consultants and end-users.
Savanyu joined Audio-Technica in 2000, and most recently held the title of marketing manager, training and seminars. He formerly owned and operated Stonewood Studios, an audio/video production company in Geneva, Ill.
Commenting on Savanyu’s appointment, Jeff Simcox, Audio-Technica’s executive director of marketing, stated, “Steve has long demonstrated an accurate and comprehensive perspective of the needs of the installed sound, broadcast and theater markets. His active responses to this rapidly evolving industry carry the confidence and determination that keep long-term goals within reach and also enhance the outlook at any given point. By fostering the regular exchange of information on an internal basis, as well as with A-T’s extended family of reps, contractors, consultants and our customer base, Steve can help us stay in touch with the people and factors that contribute to our overall success.”
For more information, please go to www.audio-technica.com.