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d&b audiotechnik Announces Hans-Peter Nüdling as New Chief Sales Officer

d&b audiotechnik in Backnang, Germany, is enhancing its senior management team by appointing Hans-Peter Nüdling (pictured) as Chief Sales Officer. Beginning on July 20, 2015, Nüdling will be responsible for global sales and services. As a member of the Managing Board, Nüdling will be responsible for education, application support and services.

He brings more than 25 years of sales, business development, electronics and technology experience to the d&b team. His expertise includes direct and channel sales, and business development. d&b states that he will help to establish solid, best-practice processes to further expand the company’s business.

Nüdling has worked in Europe, the Americas and Asia, which means he has an in-depth understanding of the international markets in which d&b does business.  

“Based on Hans-Peter Nüdling’s international experience, excellent sales capabilities and technology expertise, I am confident that he will significantly contribute to our global growth strategy,” says Amnon Harman, CEO at d&b. “I am very pleased that we could win Hans-Peter for our team, and I am convinced that he will further grow the relationships with our partners and customers worldwide. He will play an important role to expand our business in new market segments, both in live entertainment as well as in the installation business.”   

“d&b is at the forefront of the industry, and its continual investment in technological development is something that I am very excited about,” says Nüdling. “I am very much looking forward to joining the team and working with the company’s fantastic customer base. By constantly innovating products and processes, we will continue advancing and expanding d&b as one of the world’s finest pro audio companies.” 

Nüdling, who holds a diploma in Electronics Engineering (BA), has served the last eight years as a CEO of two technology businesses in electronics and medical applications, focusing on entrepreneurship and change management resulting in profitable growth and optimized workflows. Prior to that, he held management positions including sales channel director EMEA, business development and marketing in Asia, as well as production manager in the United States.

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