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Echo Boys Speeds Into Buell Motorcycles

After teaming with Buell Motorcycles last year on the Mine spot, the Echo Boys post house has reunited with Buell and its ad agency, Laughlin Constable/Chicago, to contribute sound design and audio post to a fast-paced music video-type spot titled Do It Again. The spot was produced by Phil Smith of Laughlin Constable/Chicago.

The 1:17 music video, cut to Psykohed’s hard-driving “Do It Again,” spotlights two bikers who engage in a stunt-riding competition in the alley of a gritty urban warehouse as onlookers cheer them on.

Echo Boys’ Tom Lecher contributed sound design, and mixer Bethany Lacktorin handled the audio post for the project at their full-service studio, which offers Pro Tools|HD, IISDN Codec and two live rooms. Echo Boy’s sister company, Crash & Sue’s, provided telecine, creative editorial and finishing services, and brought in director/DP Mark Dektor of Dektor Film, Hollywood to shoot the 35mm production.

The music video is designed to be part of a CD-ROM promotion targeted to Buell dealerships and prospective customers; bonus material will include additional entertainment segments, informational features and an interview with company founder and chief engineer Erik Buell.

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