The Custom Electronic Design and Installation Association (CEDIA), the International Communications Industries Association Inc. (ICIA/InfoComm) and the National Systems Contractors Assocation (NSCA) have formed a partnership to develop and produce joint trade exhibitions in Europe and Asia; combined, the group’s have memberships of over 5,000 companies and individuals that are located in over 60 countries. The associations clarified that the alliance does not extend to North American tradeshows conducted by CEDIA, ICIA and NSCA.
In Europe, the groups determined that they will host their first European show at the Geneva Palexpo in Geneva, Switzerland, on February 3-5, 2004. A new name and brand fo the show is under development. In Asia, CEDIA and NSCA will join with ICIA in shows conducted in Singapore and China by InfoCommAsia Pte, Ltd. The first combined show will be in 2004 for InfoComm China and 2005 for InfoComm Asia, when the exhibitions are replaced with the new show name and brand as used in Europe.
“This is an extremely exciting development for all our association memberships, strongly supported by our exhibiting members and boards of governors,” said Billilynne D. Keller, executive director of CEDIA. “We all have a strong interest in extending our educational and marketing opportunities around the world. Together, we are able to offer a significant contribution.”
“CEDIA, ICIA and NSCA are organizations that focus on serving their members and their industry segments, and they do it with a sense of mission and the pursuit of excellence,” said Randal Lemke, executive director of ICIA. “We know that together, we can do more than any of us can do alone. We are committed to joining with our European and Asian members and the industry to develop these shows to meet their market needs.”
“Through our membership in the Electronics Systems Technician Training Consortium and the Electronic Systems Alliance, our associations have been building trust and a good working relationship over the past couple of years,” said Chuck Wilson, NSCA executive director. “Since 1996, we have been searching for a good international solution, and this partnership is the first thing that we think will really make a difference for our members.”