Gibson Europe, the new centralized organization for distribution and marketing Gibson products, officially exhibited at Musikmesse. Headquartered in Vianen, The Netherlands, with a multilingual staff, Gibson Europe will establish joint ventures in various countries to handle sales functions; the first of these, Gibson Med, is based in Milan and will handle sales in the Mediterranean area, including Italy, France, Spain, Portugal, Greece, Malta and Turkey.
"With a single, centralized distribution center, we can now bring the entire Gibson family of instruments to authorized dealers for the first time," said Henry Juszkiewicz, chairman and CEO of Gibson Guitar Corp. "And through our European sales partners, our connection with the musicians who play our instruments will be stronger than ever."
For more, stop by the Gibson Musikmesse booths in the Electric Guitar Hall and the Keyboard/Electric Piano Hall. Or, surf to www.gibson.com.