Studer Professional Audio AG of Regensdorf, Switzerland, announcesthat it has turned the Canadian distribution of its entire productrange over to Soundcraft Canada president Jean Daoust. To properlyaccommodate the brand, Daoust has formed Studer Canada as a new entitywith its own sales and marketing efforts independent of SoundcraftCanada.
In an effort to quickly bring Studer Canada up to speed, Daoustnotes that Tibor Tamas, a 26-year veteran of Studer, has moved fromEurope to Montréal to serve as Studer Canada’s sales supportengineer. During his tenure in North America, Tamas will also behelping Daoust find a dedicated national sales manager for thebrand.
“With Tibor’s help, we’ve already begun to veryactively promote Studer here in Canada,” says Daoust. “Herecently conducted public seminars on the new OnAir 3000 digital radioconsole at CBC/Radio-Canada in both Montréal and Toronto, and theresponse from the many broadcasters that attended was overwhelminglypositive.”
Studer president Bruno Hochstrasser remarks, “With StuderCanada now very competently handling our Canadian distribution andHarman Pro North America similarly in charge of the US marketplace,Studer once again has a solid sales and marketing infrastructure withinNorth America. And thanks to new products like the Vista 8 and OnAir3000 entering into production, we anticipate that this will be a trulyexciting year for our international distributors and customersalike.”
Daoust agrees: “Studer has long been respected for itsprecision tape machines, but I feel that the company’s newdigital mixing consoles are even more deserving of recognition,”he says, “and we’re going to make sure that the Canadianbroadcasting, production and post-production communities have a chanceto experience them for themselves.”
Studer Canada and Soundcraft Canada currently share a facility inthe southern Montréal district of LaSalle. Soundcraft Canada iswidely known throughout the country as the distributor for many ofStuder’s sibling Harman Professional brands, including BSS,Crown, dbx, JBL, Lexicon and Soundcraft.
For more information about Studer Canada, please refer to theirWebsite at www.studer-canada.com