Representatives from Focusrite recently celebrated the signing of an agreement between the U.K.-based manufacturer and the company’s new North American distributors, American Music and Sound (AM&S), represented by North American Pro Audio (NAPA) and Erikson Audio. Effective January 1, 2005, American Music and Sound (AM&S) will take over the distribution of Focusrite products from Digidesign in the U.S., with Canadian distribution handled by Erikson Audio, a division of JAM Industries.
AM&S and Erikson Audio will be responsible for the full range of Focusrite brand products as well as Novation Electronic Music Systems, which was recently acquired by Focusrite. Digidesign will continue to market those dual-brand products that the company has developed in conjunction with Focusrite.
Lynn Martin, president of North American Pro Audio (NAPA), comments, “We look forward to building on the strengths of the Focusrite product line as this legendary brand begins its twentieth year in business, and to working with Novation, which has become a world leader in hardware and software analog modeling synthesizers and controller keyboards. Our business and personal relationships with the folks at Focusrite makes this a perfect partnership.”
Dino Virella, will join the new distributors as national sales manager for both Focusrite and Novation products.
Dave Lewty, currently Allen & Heath product specialist and newly appointed marketing coordinator, will take on additional responsibilities as Focusrite product specialist for NAPA. Stephanie Seimovich has been hired as product specialist for Novation as well as for all Allen & Heath Xone DJ mixing products.