Auto-Tune Named One of 'America's Hottest Brands' - Mixonline

Auto-Tune Named One of 'America's Hottest Brands'

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Antares Audio Technologies in Scotts Valley, Calif., announces that Advertising Age magazine, the leading trade publication of the worldwide advertising and marketing industries, has selected Antares' Auto-Tune as one of "America's Hottest Brands" of 2009.

In introducing this year's selections, Ad Age states: "Consumer spending may have gone cold in 2009, but that didn't stop these marketers from turning up the temperature. Here, Ad Age chooses the upstarts and established brands that are setting the pace for innovation—and getting results—right now."

In describing Auto-Tune's emergence as a pop culture phenomenon, Ad Age states, "Auto-Tune, the vocal pitch correction software, may be the most obscure product that almost everybody knows," and goes on to describe Auto-Tune's ubiquitous presence and brand name recognition in everything from hip-hop music and popular YouTube videos to the I Am T-Pain iPhone app.

"We are extremely proud to receive this recognition from Advertising Age," says Marco Alpert, Antares' VP of marketing. "Recipients of this honor are typically well-known mainstream consumer brands. To the best of our knowledge, this is the first time a professional music technology brand has been included. It is a testament to Dr. Andy's groundbreaking technology, as well as over a decade of great work by everyone here at Antares, that Auto-Tune has transcended its role as the worldwide standard in professional pitch correction to become an iconic brand in today's popular culture."

Click here to read the "America's Hottest Brands" feature in Advertising Age.

Click here to read Advertising Age's "Auto-Tune Case Study."

Visit Antares Audio Technologies at www.antarestech.com.