Blue Microphones in Westlake Village, Calif., and TC Group International in Risskov, Denmark, will cease their distribution partnership, effective March 31, 2012. Until that date, TC Group International will remain the distributor of Blue Microphones in the MI and professional audio sales channels. Blue Microphones states that the two companies reached this agreement in a mutual decision.
Over the coming months, Blue Microphones will transition away from distribution through TC Group International by partnering with European distributors on a country-by-country basis.
“TC Group has been a longstanding global partner and we wish them continued success," says John Maier, CEO of Blue Microphones. “As Blue continues to grow, we are making it a priority to focus on European expansion and support. This new distribution strategy is a necessary next step as Blue expands and we look forward to working closely with our distributor and dealer partners in each country.”
“It has been a pleasure to work with Blue Microphones and we are honored to have been a part of their growth," says Peter Bager, CEO of TC Group International. “TC Group International will continue to honor its commitments to existing Blue Microphones customers through the transition. Looking forward, we will now be able to strengthen our focus even further on core products and essential groups of customers.”