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Bosch Communications Announces Formation of PAG Canada Ltd.

The three independent rep firms that represented Bosch Communications Systems brands Electro-Voice, Midas and Klark Teknik in Canada have joined to create one unified national rep firm: PAG Canada Ltd. The three principals are Mark Kulas (KMT Pro Audio), John McArthur (Lebanna Solutions Inc.) and Gilles Elhadad (Acoustik GE Inc.).

“PAG means Pacific Atlantic Group, because we now consistently cover Canada from the Pacific to the Atlantic,” says president and coprincipal Kulas.

“It was funny,” adds McArthur, VP of sales and marketing, and second principal in PAG Canada Ltd. “We rep’d the same Bosch Communications Systems brands, but competed with each other in our own old territories. Now we can help each other, focusing on the vertical markets in which each of us has strengths.”

Elhadad, third principal and VP of operations, adds, “The three of us always got along, and at the 2007 NSCA [expo] in Orlando [Fla.], we just threw this crazy idea at Franck Fabry [director of Americas Export Sales] and Thomas Hansen [VP of sales] of Bosch Communications Systems. We could see their wheels turning as we presented the vertical market focus for all market segments of the brands.”

“Gilles will oversee installed sound projects involving consultants and design-build contractors,” says McArthur. “Mark will be looking after the commercial markets with products like NetMax, ProAnnounce and other exciting new products. And I will oversee the live sound market, including MI.”

“However, the actual reps in the territory don’t change.” Kulas adds. “John still handles Ontario, Gilles does Quebec and Atlantic Canada, and I handle the West. And it gets even better, because we have Lou Ianonne in the West and JC Moreau in Atlantic Canada to support the vertical live sound markets, and we’re adding a true veteran in Pierre Beaupre to champion the Dynacord line.”

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