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Rational Acoustics Purchases Smaart Brand From EAW - Mixonline

Rational Acoustics Purchases Smaart Brand From EAW

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Rational Acoustics LLC in Putnam, Conn., and Eastern Acoustic Works, headquartered in Whitinsville, Mass., recently entered into a two-stage agreement for the worldwide distribution rights and purchase of the Smaart brand product line.

Under the initial portion of the agreement, Smaart v6 will continue as an EAW branded product with Rational assuming immediate responsibility for the management of all Smaart related sales and support functions—including order fulfillment, licensing and registration processes, as well as all technical support and educational programs.

In the second phase of the agreement, to be completed within six months, Rational Acoustics will purchase the Smaart brand in its entirety and take ownership of the Smaart name, trademark, code base and all assets of the brand. Rational states that it is currently in active development of the next generation of Smaart, to be released as a Rational Acoustics product once the purchase portion of the agreement is completed.

Karen Anderson, Rational Acoustics’ Chief Operating Officer, explains: “For the past year, since the formation of Rational Acoustics, we have been working very closely with EAW in support of Smaart. We have effectively taken over the training program and have been providing back-up technical support to the EAW ASG team. It’s a very friendly and synergistic relationship, which has benefitted both companies as well as the Smaart user community. Rational has now grown to a point where the logical next step was for us to assume complete responsibility for the product line, and eventually to buy the brand outright."

“I am gratified that Rational Acoustics is moving forward with the distribution and support of Smaart, as well as ongoing development of the brand, " adds EAW vice president Jeffrey Cox. "Smaart is a core technology to our industry, and I know that Rational Acoustics will grow it and keep it in the premier position it holds in our business, and in our hearts.”

For more information, visit www.rationalacoustics.com and www.eaw.com.