Sonic Distribution Appoints New Managing Director

Sonic Distribution Ltd, the exclusive worldwide distributors for SE Electronics, has appointed Bob Reardon as their new managing director.
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Sonic Distribution Ltd, the exclusive worldwide distributors for SE Electronics, has appointed Bob Reardon as their new managing director. Reardon, now a partner in the company, plans to build its new U.S. operation.

Reardon is best known from previous posts at Lexicon and Waves, where he served in domestic and international sales and marketing roles. Prior to that he spent a decade as a studio owner, an independent engineer and in post-production for television. Reardon comments, “I’m excited to be working with the whole Sonic and SE team of James Young, Phil Smith, Warren Stean and Siwie Zou. The story of SE is a very interesting. With a background as the conductor of the Shanghai Philharmonic for many years and an accomplished musician, Siwei Zou [head of SE] brings a “golden ear” sensitivity and a perfectionist’s commitment to making the best microphones possible. On the distribution side James Young, Warren Stean and Phil Smith all bring diverse talents and experience to create a strong team, and we all enjoy working together, which counts for a lot and reflects in the business.”

For more information visit the Sonic Distribution Web site at www.sonic-distribution.com.