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615 Music Teams with "TODAY" Show on New Campaign, Delivers 5.1 Surround Package to KPIX - Mixonline

615 Music Teams with "TODAY" Show on New Campaign, Delivers 5.1 Surround Package to KPIX

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615 Music, one of America‘s preeminent Production Music companies, providers of library and production music (both original and custom) for television networks and programs, feature films, radio, commercials, on-air promos, interactive applications and multi-media clients, recently composed and produced the highly successful new musical promotional tune for the “TODAY” show, entitled “Why I Love Today.” To hear this tune, please visit: http://www.615music.com/core/custom_services.cfm



The company has also produced and delivered the country‘s first ever 5.1 Surround sound news music package, for client KPIX TV. 615 Music President and CEO Randy Wachtler made the announcements.



ABOUT “WHY I LOVE TODAY:”



For 615 Music‘s longtime client NBC Television, the company wrote and produced the new song, entitled “Why I Love TODAY,” to promote the “TODAY” show. “Why I Love TODAY,” a very contemporary, pop music style song, was written by Greg Barnhill, Frank Radice, NBC‘s Executive Vice President of Marketing, East Coast, and 615‘s R. Wachtler, and features lead vocalist D. Thomas. Regarding the tune, Mr. Radice said, “Working with 615 Music just makes sense. They understand we want a song, not a jingle...and as a composer, I need a partner and not just a music company. 615 is the best partner I could have both for the music and the marketing.”



The video behind the new promotional song incorporates actual “TODAY” show viewers, who discuss the various reasons why they love that program - relating the show as the source of their latest information about news, food, fashion, entertainment, lifestyle suggestions, etc. “TODAY” has also incorporated celebrity interactions within its “Why I Love TODAY” promo campaign, including those from Will Ferrell, Woody Harrelson and Steve Carrell, to name a few.



In related news, “TODAY” dominated the February Sweep. According to NBC News, the Nielsen numbers say “TODAY” delivered its best February sweep in four years topping "Good Morning America" by more than 1.1 million viewers. For the sweep, “TODAY” attracted 6.1 million viewers - a whopping 1.1+ million (23 percent) lead over GMA, and more than 2.9 million (94 percent) lead over "The Early Show."



The sweep marks “TODAY‘s” best total viewer advantage over GMA in a February sweep since 2004 (excluding the 2006 Torino Olympic Games). TODAY was the only morning news program to increase in total viewers year-to-year. Versus the February 2007 sweep, “TODAY” increased its advantage over GMA in homes (from 15% up to 21%), total viewers (from 16% up to 23%), W18-49 (from 19% to 32! %), A18-49 (from 27% up to 46%), W25-54 (from 15% up to 20%), and A25-54 (from 26% up to 33%).



ABOUT THE KPIX SURROUND SOUND PROJECT:



For client KPIX TV, San Francisco, 615 Music created and produced a promotional news music package, entitled “Always Worth Your Time,” in Dolby E™ 5.1 Surround, marking a national milestone in the broadcasting industry. Said client Dee Joyce, VP, Advertising and Marketing for KPIX TV, “We‘re excited to be the first TV station in America to broadcast our news music package, created by 615 Music, in 5.1 Surround. Today‘s great shows like ‘CSI‘ already broadcast their audio in 5.1 and make the viewer experience so rich that we wanted to extend that great experience to our local news audience. Our HD signal, together with 5.1 Surround, is an exciting step for CBS 5 KPIX-TV, 615 Music and the Bay Area.”



Mr. Wachtler added, “‘Always Worth Your Time‘ is the first news music package in America to be released in 5.1 Surround and we‘re proud to have created it for Dee Joyce and her creative team at KPIX-TV in San Francisco. This news music package is perfect for stations with a new HD look, and makes the viewer experience rich and exciting. With so many network shows now broadcasting their content in HD and 5.1, 615 Music stands at the leading edge by providing the country‘s first 5.1 news music package.”



ABOUT 615 MUSIC:



Founded by president/CEO Randy Wachtler in Nashville, Tenn., in 1984, 615 Music is a multi-award winning, full-service music development, recording, post-production and sound design company with clients that include broadcast and cable television networks and programs, local market TV stations, radio stations and syndicates, advertising agencies, and filmmakers, among others.



615‘s client roster is comprised of virtually every major broadcast and cable television network, including ABC, CBS, NBC, Fox, PBS, MSNBC, HBO Worldwide, A&E, HGTV, The History Channel, The Family Channel, Discovery, and CMT. Additionally, the company has written and produced musical themes and promotions used within, and to promote, numerous television series and shows. These have included the “TODAY” show, “Live with Regis and Kelly,” The Discovery Channel, “Frasier,” ABC Sports College Football, and PBS‘s “Nova.”



In Fall 2007, 615 Music acquired the renowned Metro Music library. As a result, 615 Music now has 10 production libraries and well over 500 CDS worth of music available to its clients. The combined 615 Music & Metro Music libraries are 615 "Gold" and “Platinum” Collections; 615 Song Library; AMP; Kingsize NYC; Metro Music; Music Shop; Music Gallery; Promo Accelerator; Scoring Stage Film & TV; and ZEN.



Internationally, 615 Music also enjoys a worldwide presence. The company‘s various libraries are currently being distributed to over 30 countries via its sub-publishers. In addition, 615 Music has written and produced a great deal of original music work for clients based in India, Germany, and the U.K.



Among 615 Music‘s numerous awards is a National Emmy for the memorable theme the company created for A&E‘s acclaimed “Biography” series. For the past two years in a row, 615 Music was also Emmy Award nominated for “Best Original Song” for two songs the company wrote and produced for NBC‘s “TODAY” show--those songs were entitled “Live for Today” and “It‘s a New Day, Today.”



615 Music is located at 1030 16th Ave South, Nashville, TN, 37212. The company‘s phone number is 615/244-6515 and its new website can be accessed via www.615music.com



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