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“Beyond the Jingle: How to Get Your Music into Film Trailers and Commercials” Special Panel Held May 6 during Music Biz 2014 Event in Century City, CA

Beverly Hills, CA, April 28, 2014 — The Asbury PR Agency of Beverly Hills has teamed with the Music Business Association (formerly NARM and to produce a special panel entitled “Beyond the Jingle: How to Get Your Music into Film Trailers and Commercials.” The special panel will be presented on May 6th at 5 PM at the Hyatt Regency Century Plaza Hotel, in Century City, CA, during Music Biz’s three-day Music Biz 2014 conference.

Nicole Hennessey, Director of Communications for the Music Business Association, said, “If you have never attended a Music Biz event, this is your chance to get to know our association, reap the benefits of three-days packed with programs and discussions that reflect the hot button issues in the industry, and rub elbows with the association’s influential membership of music biz decision-makers.” She adds, “We are pleased to be working with Dan Harary from The Asbury PR Agency, who suggested this special panel to us, and who will also be producing the session.”

The session brief for “Beyond the Jingle: How to Get Your Music into Film Trailers and Commercials” is as follows: “Have you ever wondered how to go about getting your original music or song placed within a movie trailer or a TV commercial? Join this panel of industry experts as they lead musicians and their managers through the world of music placements for entertainment and advertising campaigns. The session will discuss how to interact with music supervisors and how to pitch your music to top film trailers houses and ad agencies, as well as how to get your music heard by music publishers and third party licensing companies.”

Speakers appearing on the special panel include:


** Sally House:

Sally House, seen as “Super Sal” in Photo Above, is Executive Producer with top LA-based music production company The Hit House. The Hit House is a premier custom music and sound design company in Los Angeles that specializes in trailer and commercial music. Their recent work has been used in national and global television campaigns for clients such as Lexus, Pepsi, Porsche, and Red Bull, and in motion picture campaigns for films like “Iron Man 3,” “Despicable Me 2,” “Thor: The Dark World,” “Pacific Rim,” “Frozen,” “Anchorman 2,” “Epic, “Upside Down,” and “Bully,” among others.

Sally began her career at The Jupiter Drawing Room, a world-renowned advertising agency in Johannesburg, South Africa. Next was a stint at InterBrand, a global branding and marketing services-company. After InterBrand, an opportunity at Ogilvy/Los Angeles brought her to the U.S. From there, Sally transitioned to the client side of the business at Kenwood USA, where she was the Director of Marketing. After that, Sally became Vice President of Marketing at Clarion USA. And then the music business came calling.

Today, as the Executive Producer at The Hit House, Sally brings her vast marketing and branding experience to the music business. Besides her role as executive producer, Sally also initiated the creation of the Funny Bone and
RE: ACTION production music libraries. Tracks from these libraries have been used in a long list of movie trailers, television shows, and commercials.

** Danny Exum:

Love that latest song you heard on the radio? Chances are, Danny Exum, the recently named Director of Music Supervision and Business Development for The Hit House, placed it. Exum has been an avid music lover since he began raiding his parent’s vinyl records as a kid. He started in the music industry as a DJ and live mix engineer at the esteemed 88.9 WERS in Boston, before relocating to Los Angeles to work for EMI’s Film/TV department.

Six years of Music Supervision later, Exum has made a name for himself on some of the largest film advertising campaigns of the past decade. His projects include music for trailers promoting “The Hangover,” “The Dark Knight,” “Watchmen,” “Man Of Steel,” “Edge Of Tomorrow,” “Wreck It Ralph,” “X-Men: Days Of Future Past,” and many others while working for such noted film marketing houses as BLT & Associates, Buddha Jones, mOcean, and Wild Card.
In 2010, Exum co-launched a freelance music supervision collective named High Bias Industries. See:

** Dan Silver:

Dan Silver is VP of Creative with Riptide Music Group. A “sync-flavored” global publishing administration powerhouse, Riptide’s services include the worldwide synchronization of music for advertising, movie trailers, television, film and videogames. The company also provides services for the international collection of publishing royalties.

Previously, Dan had been Riptide Music’s Senior Producer (prior to the formation of Riptide Music Group) for the past 12 years. In that role, he co-produced and collaborated on several epic hybrid film trailer albums with Riptide composers Cliff Lin, Daniel Lenz, John Mattox, Kathie Talbot, and others. Recent Riptide trailer music credits in which Silver was involved include music placements within the trailers for “Noah.”, “The Wolf of Wall Street,” and “Iron Man 3” along with global and national commercials for TRESemmé, Apple iPad and Miller Lite. Silver’s own music and sound design can also be heard in numerous trailers, TV shows and commercials.

In addition, Silver is a co-founder and talent curator of the Quantum Collective, an innovative music marketing collective that brings musicians, artists, celebrities and consumer brands together through original programs and live events. Quantum and Silver presented the 3rd annual “Southwest Invasion” music event, which took place during the 2014 SXSW conference in Austin. Riptide Music Group was one of the corporate sponsors of that event, which featured performers including Lisa Marie Presley, A Great Big World, Mary Lambert, Suzanne Vega, Barcelona, Dirty Vegas, and many other acts. See:

** Chip Herter:

Chip Herter is the Music Supervisor for top advertising agency Crispin Porter & Bogusky, in Santa Monica, CA. In his position, he oversees Music Supervision, placement, acquisitions and licensing of music for commercial use. His additional contributions include celebrity talent acquisitions and strategic sonic branding.
Previously, Chip was the founder of DenverMusicPR, where he assisted local/national artists with services in public relations, media placement, email marketing, web 2.0 (social media strategy) and street promotions. There, he worked closely with musicians to create taylor-made promotional campaigns that were authentic, innovative and—most of all—effective.

He also held positions as Public Relations & Email Marketing Manager with the SnowBall Music Festival in Denver, where he managed public relations, media relations, social media, email marketing and copywriting for the SnowBall and SnowGlobe music festivals, and served as the Public Relations & Social Media Manager for Denver’s Underground Music Showcase, providing consultation on social media marketing, copywriting, artist acquisitions/relations and festival experience. See:

** Jesse Goodwin:

Jesse Goodwin is the Music Supervisor with Seismic Productions, an award winning entertainment marketing company for the entertainment industry. Jesse is the winner of a 2013 Golden Trailer Award for Best Use of Music in a Movie Trailer. After graduating from Loyola Marymount University in 2003 with an emphasis in Film and Music, Jesse has spent the last ten years as a fixture of Trailer Music Supervision. He has run the music department for several houses including Big Picture Entertainment, Herzog & Co, Disney’s Four Wall, and presently Seismic Productions.

Jesse has overseen the use of music in numerous movie marketing campaigns, winning two Golden Trailer Awards for Best Music along the way. He has also freelanced on a handful of features, documentaries and TV shows. With a love of all things music and film related, Jesse is constantly looking for the next great track to define a campaign and push the boundaries of entertainment marketing.


The Music Business Association (Music Biz) is a membership organization that advances and promotes music commerce — a community committed to the full spectrum of monetization models in the industry. It provides common ground by offering thought leadership, resources and unparalleled networking opportunities, all geared to the specific needs of its membership. By leveraging the legacy of the former National Association of Recording Merchandisers (NARM) and its hub for digital initiatives,, Music Biz brings a unique perspective and valuable insight into the trends and changes that innovation brings. Today, we put our collective experience to work across all delivery models: physical, digital, mobile and more. Music Biz and its members are committed to building the future of music commerce — together.

Music Biz 2014, which will be held May 6-8, is the music industry’s premier event, giving the commerce and content sectors a place to meet with trading partners, network with new companies, and learn about new trends and products impacting the music business. Registration is available now. For more information or to sign up for the conference, visit


Based in Beverly Hills, CA, The Asbury PR Agency is a full-service public relations, publicity, and promotional marketing company specializing in all facets of the entertainment, media, and digital industries. Founded by Dan Harary, Asbury PR represents indie films, TV shows, production and post production companies, music production houses, movie and television marketing companies, visual effects/animation/motion graphics companies, new digital technologies, commercial producers, and live performers. Please see:

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