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Decisively Weighing in on the Great Cable Debate, TransAudio Group Chooses to Distribute Accusound Professional Audio Cable

LAS VEGAS, NEVADA – NOVEMBER 2016: “For a long time now, we’ve been trying to figure out the ideal cable solution for the professional recording environment,” said Brad Lunde, founder and president of TransAudio Group, upon announcing that his company will distribute the zero-compromise (yet fairly-priced) Accusound professional audio cable products. He continued, “With a high-resolution monitoring system, such as ATCs, and a minimal-cabling setup, the differences between different cable manufacturers are obvious. But even if you can hear the differences, which cable is ‘correct?’”

The team at TransAudio Group argued about it for years… until they met Steve Seropian, the happily obsessive inventor of the Accusound cabling concept. “Through extensive product development and beta arrangements with the best ears in the business, Steve has ensured that there is no weak link in an Accusound cable,” Lunde explained. “He got the shielding right. He arranged conductors and dielectrics in such a way as to drop phase and distortion to practically immeasurable levels. He paid careful attention to the connectors, the solder, and the production process to ensure that nothing gets lost or inadvertently equalized through the transmission of signal through the completed cable. And Accusound builds the cables right here in the US.”

It could be argued that other such “zero-compromise” cabling solutions already exist, but Lunde pointed to the obscene price tags that accompany them as deal breakers. “The great thing about Accusound is that it’s demonstrably better-sounding than the leading ‘high-end gold’ cable that professionals are familiar with, but only 20% more expensive,” he said. “We recommend popping for the extra 20% in at least two places: the mic-to-preamp cable and converter-to-monitor cable. For only a modest investment over what they would have paid anyway, they’ll get a lot of detailed information – both on capture and playback – that they were previously losing. It’s a big improvement at a fair price – exactly the kind of solution we champion here at TransAudio Group.”

Accusound cables are now shipping.


TransAudio Group, founded by industry veteran Brad Lunde, has quickly become the premier U.S. importer/distributor and/or U.S. sales and marketing representative for high-end audio. Success hinges on TransAudio providing dealers and end users with a higher standard of product expertise and support far beyond the norm.