Santa Monica, CA, Aug. 11, 2008 â€“ Elias Arts, the worldâ€™s most honored, original music, sound design and audio identity production company, has promoted Kenny Segal to the position of Composer/Chief Studio Engineer. The announcement was made today by Ann Haugen, Executive Producer/GM, Elias Arts.
In his new position, Segal will further his role as the successful composer of hip hop and electronic material for the companyâ€™s various clientele, while concurrently overseeing the companyâ€™s Santa Monica studio engineering requirements.
Said Haugen, â€œKenny has been writing music for awhile now, but we are finally making it official by promoting him to full composer. He brings a unique talent in his compositions that have helped position our company as an expert in the hip hop and electronic genres. In addition to composing great tracks, Kenny will also be our lead engineer, ensuring that our studios continue operating and running smoothly.â€?
ABOUT KENNY SEGAL:
Elias Artsâ€™ composer, producer and DJ Kenny Segal, whose specialty is hip hop/electronic and experimental music, is the winner of a 2008 Boards â€œBest New Composer Award.â€? This award was based on a number of Segalâ€™s original compositions, including those featured in the TV spots “K-Fed” for Nationwide, (cited by Ad Age Magazine as â€œone of the most talked about Super Bowl ads of all time,â€?) â€œBreathâ€? for Nike, and â€œIndividualityâ€? for Nissan.â€? Segal was also named winner of the â€œ2008 Urban Underground Battle Invitationalâ€? for his original compositions.
In addition, Kenny Segal is the creator/producer of an original CD, entitled â€œKen Can Cook,â€? which is distributed by the indie label Decon/Project Blowed. Segal has toured North America and Europe promoting that release. According to Decon label manager Laurent Masset, â€œKenny Segal is the latest producer talent to emerge from the Project Blowed scene, one of the most exciting breeding grounds on the West Coast.â€? Segal has produced a number of renowned hip-hop artists including Freestyle Fellowship and Abstract Rule.
Segal has collaborated with Elias Arts founder Jonathan Elias on several award winning TV spots and campaigns, including those for such clients as Nike, Nissan, Dodge, Best Buy, and Valspar. He is the co-writer of the music for the 2008 Super Bowl spot for Hyundaiâ€™s Big Twist,â€? and also wrote the theme song for the Lifetime TV series â€œHow to Look Good Naked.â€?
A USC music school graduate, DJ and producer who has continued to work with a number of top hip-hop and electronic artists since moving to LA in 1997, Segal got into the advertising music business through an area rap musician who helped him gain employment with Tomandandy. Segal left Tomandandy to join Elias Arts, helping to fill in a niche for electronic and hip-hop music that the piano and guitar-strong music house had been seeking. Segal originally joined Elias Arts in 2006, in the position of Dub Master.
ABOUT ELIAS ARTS:
For 25 years, Elias Arts has used the emotional power of music and sound to launch, grow and reposition the most recognized brands and companies around the world. The company has worked with well over half of the Fortune 1000 companies, and has helped to turn numerous startups into everyday brand names.
With offices in Santa Monica and New York, global resources, and a renowned roster of gifted composers, producers, and marketers, the mission of Elias Arts is to apply the powers of music and sound in unique and creative ways.
Elias Arts is the recipient of over 700 major industry awards from around the world, including numerous Clios and Cannes Lions. Among the companyâ€™s clients are AOL, Mastercard, Sony, Columbia Pictures, Nike, Apple, Coca-Cola, AT&T, Ebay, Honda, Intel, Visa, Yahoo, Universal Studios, Microsoft, McDonalds, ESPN and General Motors, to name just a few. For more information, please visit www.eliasarts.com