ELIXIR® STRINGS CAPTURES SEASON OF GIVING WITH BUY TWO SETS AND GET ONE GUITAR POLISHING CLOTH HOLIDAY PROMOTION

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Elkton, MD, October 21, 2008 — Elixir® Strings is getting into the holiday spirit with the launch of its special holiday promotion. Starting now, while supplies last, musicians can get a free Elixir® Strings microfiber polishing cloth with the purchase of two sets of specially packaged acoustic Elixir® Strings.

The promotion is available at your local Elixir Strings dealer. Two sets of acoustic strings (one version with Light, one with Medium) are shrink-wrapped together with a 20x30cm microfiber polishing cloth (branded, of course) in its own package.

About Elixir® Strings
Elixir® Strings is the pioneer in coated string technology and is available in two string ‘flavors.’ Strings with ultra-thin NANOWEB® Coating provides the bright tone and punch of uncoated strings, yet keep their lively tone three to five times longer than ordinary strings. The thin coating is nearly undetectable – providing the feel of traditional strings. Elixir® Strings with original POLYWEB® Coating also sound great three to five times longer than ordinary strings, have a balanced tone with smooth response, feel comfortably smooth, and reduce finger squeak. Elixir® Strings are available in a full range of gauges for acoustic guitar, electric guitar, bass, banjo, and mandolin.

Today, Elixir® Strings are installed as original equipment by a growing list of discriminating electric guitar and bass manufacturers including Ibanez, Tom Anderson Guitarworks, Brian Moore Guitars, Carvin, Melancon Guitars as well as premium acoustic guitar luthiers such as Taylor Guitars, Santa Cruz Guitar Company, Lakewood Guitars, CA Guitars, Carvin, and Goodall Guitars. Elixir® Strings are endorsed by popular artists such as Melissa Etheridge, Train, Dave Mason, Michael W. Smith, Jim Messina, Christopher Cross, Bob Seger, and Drowning Pool.

Elixir® Strings are manufactured by W. L. Gore & Associates, the company widely known for such innovations as GORE-TEX® Fabrics. For more information, please visit www.elixirstrings.com.