— Minx Air units employ Waves MaxxAudio® technology for a more immersive sound experience —
— Ongoing marketing campaign includes an exclusive giveaway via the Waves Facebook page —
TEL AVIV, ISRAEL, July 2, 2013 — Following the recent launch of the successful Minx Air wireless speaker systems in Europe and North America by U.K.-based Cambridge Audio, Waves Audio, the industry leader in professional audio digital signal processing for the consumer, live sound and professional audio market sectors, is pleased to announce that its MaxxAudio® DSP technologies are being employed in the products for a more immersive sound experience. In addition, Cambridge Audio and Waves will be giving away a Minx Air 200 via Waves’ Facebook page (https://www.facebook.com/waves) to one lucky visitor between July 7–14, 2013.
The Minx Air units are two powerful, compact wireless speaker systems designed to play music from nearly any phone, tablet or computer in superb, high-fidelity quality. Minx Air’s 24-bit DSP runs processors featuring MaxxAudio technology developed by Waves, whose professional audio plugins are used in the creation of hit records, major motion pictures and top-selling video games worldwide. The units’ advanced DSP allows them to produce studio-quality sound, delivering a listening experience that is louder, clearer and richer than other portable systems.
“Cambridge Audio is highly regarded as a leading manufacturer of high fidelity and home cinema components, with a well-deserved reputation for quality and innovation,” stated Tomer Elbaz, Executive Vice President, Waves Consumer Division. “By adding Waves MaxxAudio to their Minx Air wireless speaker systems, they have taken an already well-engineered set of products and made them sound even better, with cutting-edge technologies derived from our extensive line of professional studio processors.”
An extensive global market campaign has begun with the launch of the new Minx Air units, and consumers who visit Waves’ Facebook page (https://www.facebook.com/waves) between July 7–14, 2013, will be eligible to win.
For more information, please visit www.maxx.com.
