Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now


Willcox Guitars Welcomes Veteran Guitarist Marc Cooper as Senior Product Advisory Consultant

Carpinteria, California – Willcox Guitars, an acclaimed instrument manufacturer and a leading innovator in guitar and bass pickups and related technologies through its proprietary LightWave Systems (LWS), announces the appointment of virtuoso guitarist, vocalist, songwriter, producer and author Marc Cooper (Coop) as Senior Product Advisory Consultant.

“As an artist endorser of the Willcox brand, Coop possesses a unique perspective to be a public face of Willcox Guitars to our dealers and end users,” stated Tom Kowalczyk, Willcox Vice President of Sales and Marketing. “Coop has a proven track record as an immense talent, and we are proud to be able to expand his role with Willcox with this appointment.”

In his new position, Marc Cooper will be responsible for technical sales support of the Willcox Guitars product line to the dealer community as well as guitarists and guitar enthusiasts globally. He will also assist and travel with the LWS rep force in the field, helping with sales promotional activities, product seminars, and creating Willcox online video content.

Marc Cooper’s performing career has now taken him to over 60 countries, as he performs his engaging style of blues, rock and jazz to enthusiastic audiences. He currently leads a blue-rock band titled Marc Cooper and CoopDeVille. Coop has also performed with such talents as Joe Walsh, Steve Howe, Danny Gatton, Pat Travers, Brett Garsed, Jennifer Batten, Nik West, Rhonda Smith and Kat Dyson Prince, Narada Michael Walden, Gregg Bissonette, Uli Jon Roth, Andy Timmons, Tower of Power, Elvin Bishop and harp legend James Cotton. His latest CD and DVD is called Alive and Burning Blues Sessions and was filmed live at the PBS TV station KIXE in northern California. Coop is the author of eight books on guitar instruction, and his latest e-book is called The Art of Guitar.

For more information, please visit and

Photo Caption: Virtuoso guitarist, vocalist, songwriter, producer and author Marc Cooper (Coop), Senior Product Advisory Consultant for Willcox Guitars.

About Willcox Guitars & LightWave Systems
Willcox Guitars invite the artist to an innovative and transformative playing experience. Christopher Willcox designs electric guitars and basses, and other exceptional electric string instruments, incorporating traditional quality with a contemporary look and feel, combined with advanced technology. Willcox is also the founder of LightWave Systems, and the inventor of the LightWave Optical Pickup technology. LightWave optical pickups are featured in all of the Willcox Guitars instruments. Players who “make the jump to light” discover a world of rich versatile tone, complex harmonics, singing natural sustain, clear note articulation and string-to-string separation, refined touch sensitivity, low noise, and dynamic response.