What is your new position and what does it entail?
U.S National Sales Manager. I will be managing Fulcrum Acoustic’s rep force and working with our Director of Sales, Todd Foster, on sales initiatives. I’m based in the northeast and our manufacturing plant is right in my backyard so I will be the sales contact for factory tours.
How has your background prepared you for your new role?
I have been in this business for a long time; I know a lot of dealers, so I can start to take over those relationships which will allow more time for Todd and I to work on long-term sales initiatives. Todd is one of my earliest mentors on the manufacturing side of this business, so I’m excited to continue our relationship that goes back nearly two decades.
What new marketing initiatives are we likely to see from the company?
Fulcrum Acoustic has so much to offer the industry and I’d like to position us so we’re a more important part of our customers’ business. We have a U.S.-built, premium product at a good price that is built to your liking in a few short weeks. That’s a great value proposition that not everyone else is doing.
What are your short- and long-term goals?
In the short term, I’m going to get up to speed on the products and procedures at Fulcrum Acoustic. I know many of the reps already because I’ve worked with them before, but I want to get to know the entire team both inside and outside.
Longer term, I see myself getting involved with the development of the next generation of Fulcrum Acoustic products. My experience in the trenches setting up shows and PA systems will hopefully be an asset as we continue to develop new and innovative solutions.
What is the greatest challenge that you face?
The supply chain is a big issue. Todd and I will have our work cut out for us managing that with customer expectations. Our domestic manufacturing is an advantage, but we still rely on shipping for parts. We will need to support the project timelines as best we can.