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Adamson Systems Expands with New Canadian Sales Reps

Adamson Systems announces the appointment of BG Media Solutions and MM Technologies as sales representatives for the Ontario and Quebec territories in Canada, respectively.

Ontario’s BG Media Solutions was founded in 2007 by Bryan Guidolin with a focus on representation of commercial and professional premium audio brands.

“We continually look forward to see what brands are synergetic with our portfolio, so when we came across the opportunity to represent Adamson Systems we were excited. It fits a gap in our line that has been missing since the start of our company,” Guidolin says. “We have been representatives for Lab.gruppen for some time—the opportunity to present our partners with a full system solution was all too appealing.”

Located in Quebec, MM Technologies is headed up by Michel Morrow. Prior to starting the company, Morrow worked as a sound engineer, product specialist and independent sales representative, bringing much experience to the organization.

“Our goal is to deliver outstanding results that surpass all customer and manufacturer expectations,” adds Morrow. “Representing Adamson Systems is a feather in our cap. Combined with Lab.gruppen, who we also represent, it will allow us to provide a complete, versatile package solution to our customers.”

Adamson Systems teamed up with TC Group to provide two days of sales and technical training to the new Canadian sales reps along with key Adamson partners in the U.S., which included listening demos, factory tours, sales meetings and software training.

“We were looking for a more direct model in order to reconnect with our home market of Canada, and to accomplish that we have actively sought out sales partners whose values are in line with our new global strategy,” explains James Oliver, director of marketing and sales. “Canada is our home and our base of operations, and we’re very excited to be building a sales network that will allow us to more effectively provide service to Adamson users here.”

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