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Music Industry Day at Summer NAMM on July 11

Gear Demos, Workshops, American Eagle Awards, Live Sets by Dustin Lynch, Tony Lucca, Louisa Wendorff

NAMM opens its doors to musicians, songwriters, and sound and recording professionals during Music Industry Day, Saturday, July 11 from 10 a.m. until 4 p.m., at Nashville’s Music City Center. Music Industry Day offers a once-a-year opportunity to demo new music instruments and products, attend workshops, enjoy live performances, and network with industry leaders at Summer NAMM, an exclusive, trade-only event. Ticketsare available now for $10 in advance, or $20 at the door.

The 32nd Annual American Eagle Awards, presented by the National Music Council, honor the life-long musical contributions of Charley Pride, Kris Kristofferson, Jim Lauderdale, Jim Halsey, Sherman Halsey and Nashville’s Music Makes Us. The event takes place from 12 noon until 1 p.m. in the Music City Center’s Davidson Ballroom with live performances by Rosanne Cash, Jack Ingram, Charley Pride, Jim Halsey, and The Oak Ridge Boys. 

Music Industry Day will also feature acoustic sets by Dustin Lynch, Louisa Wendorff, Tony Lucca, and Sabrina Lentini on the NAMM Acoustic Nation Stage.

Lynch hit Billboard’s Number One Top Country Albums chart with his self-titled debut, then followed up with the single “Where It’s At (Yep Yep).”

Singer-songwriter Tony Lucca received national attention as a runner up on NBC’s The Voice and has enjoyed a thriving career on the live touring circuit with top musicians such as Kelly Clarkson and Maroon 5.

Wendorff is known for her mashups of hit songs, which receive millions of views online. 

In addition to musical instrument and product demos from more than 1,600 music product brands, Music Industry Day will feature workshopsdesigned to bolster careers in music. Workshops developed in partnership with NewBay Media include an interview with hit songwriter Tom Shapiro, who has penned nearly 60 top 10 hits; “The Insider’s World of Hit Songwriting,” moderated by award-winning singer-songwriter Thornton Cline; “10 Tips for Killer Guitar Tone”; and “The Pedal Summit,” must-attend sessions for guitarists, bassists and gear-heads alike. 

In the afternoon, attendees are welcome to join Kala- and Remo-sponsored ukulele and drum circles in the lobby.

Find full performance, workshop and event information on NAMM’s Website.

Music Industry Day passes can be picked up on level 2 of the Music City Center, beginning at 9 a.m. on Saturday, July 11. Tickets are $10 online in advance, $20 on the day of the event.

Learn more and buy tickets at