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Penwick Media, Hal Leonard Introduce Pensado’s Strive

New series of audio, video and printed educational content for musicians, recordists and the music community.

Penwick Media, publisher Hal Leonard and jointly announce Pensado’s Strive, a multi-format educational initiative. Pensado’s Strive is headed by Hal Leonard Group Publisher John Cerullo and Pensado’s Place hosts Dave Pensado and Herb Trawick.

Under the Pensado’s Strive umbrella, courses will be available to those who want to further their knowledge, skills and careers in the audio and music creation space. Content will be created by Pensado, Trawick, The Blackbird Academy, Usher’s New Look Foundation, vocal producer Kuk Harrell, Ableton-certified trainer Yeuda Ben-Atar, educator Bobby Borg and others.

Pensado’s Strive A/V and interactive digital print content will be accessible via Groove3’s online subscription platform. currently offers more than 1,100 hours of instructional videos, much of it in the audio education marketplace.

“We are extremely excited about Pensado’s Strive,” says Asa Doyle of “This new initiative will allow us to provide our subscribers with added content from the best of the best, from sound engineering, mixing, mastering and beyond.” 

Hal Leonard offers Pensado’s Strive the ability to reach a global network of traditional and online resellers as well as educational markets. The Strive titles will be available as audio/visual media, and also be disseminated in multiple formats such as books and online enhanced digital print.

For example, one of the first releases under the Strive umbrella is The Blackbird Foundation Series with 15 titles, authored by instructors of The Blackbird Academy, the renowned Nashville-based professional school of audio. The courses will be available on, in traditional book form and as enhanced e-books with links to online content. Hal Leonard will distribute these titles to the traditional musical instrument market and to large online consumer sites such as Amazon, as well as to specialized resellers that cater to schools, colleges and audio trade schools.  

Drawing on their Pensado’s Place experience, Pensado and Trawick had the vision to create educational content for their community, with signature courses by Pensado on sound engineering, by Herb Trawick on music business and publishing, and by Will Thompson, Pensado’s social media guru, on social marketing and communication.

“With Pensado’s Strive, we’ve brought together world-class content creators and the most sought-after material to create a comprehensive, 360-degree audio learning experience,” says Cerullo. 

“Everyone working on the Pensado’s Strive initiative is driven by a passion for education,” Pensado says. “The artists and professionals who are providing content for Strive feel a deep urge to give back to the audio community by educating the next generation. They all say they wished something like Strive had been available when they started out. Pensado’s Strive fills this void and provides mentorship from successful and experienced professionals to those who are just starting out in their musical endeavors.”

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