Stephen Arnold Music in Dallas announces that it has expanded the offerings of “All About Early,” its fully produced and edited audio/video image branding package made specifically to promote local morning newscasts. This complete morning show package with a new image song provides a toolkit of sonically branded arrangements in a market-exclusive solution.
The expanded show “All About Early” music package includes Opens, Weather, Traffic, Breaking News elements and more in 60s/30s/15s/10s and ID format. The centerpiece is an instantly memorable song that features top vocal talent against a soulful rock backdrop that drives the morning-themed visual montage that depict a typical day getting off to an ideal start.
Male and female vocals are available for the new “Modern Motown” version of the “All About Early” theme, and the song’s signature hook can be heard in different forms for each show element. For example, car horns ring out the five-note sonic brand for “Traffic,” while an attention-getting guitar strike plays out the same cue for “Breaking News.”
The original “All About Early” campaign is currently used exclusively by stations in more than 30 markets.
“’All About Early’ was a hit right out of the gate, but by continuing to innovate, we saw we could give our customers even more,” says Stephen Arnold, President of Stephen Arnold Music. “Now ‘All About Early’ represents an unprecedented package of in-show and promo elements that are sonically integrated, built out of a proven hit song that’s custom-made for the morning.”