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Winter NAMM Show Welcomes Visitors - Mixonline

Winter NAMM Show Welcomes Visitors

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The National Association of Music Merchants is set to hold its winter conference January 19-22 in Anaheim, Calif. As always, the show will feature demos and new product introductions for musicians, live and studio audio pros and enthu­siasts. At last year’s show, for example, more than 1,700 exhibitors showcased 6,000-plus brands.

In addition to instruments and products, winter NAMM also showcases the organization’s efforts in education and advocacy. Two days before the tradeshow begins, on January 17, a group of NAMM members can join in a day of service, providing music instruction at a local Anaheim elementary school. This special NAMM programming is funded by donations, which are matched by the NAMM foundation up to $10,000, to provide school-aged children with daily access to music education.

And the show itself features dozens of educational opportu­nities for attendees through presentations and workshops, and NAMM will recognize the contributions of the music education community. The show’s ten-year-old Music Education Days pro­gramming, for example, offers informational sessions, networking opportunities, and band and orchestra instrument demos that are open to all teachers and administrators.

NAMM goers are also treated to one-of-a-kind concerts, and this year more than 150 artists will perform within the convention hall and surrounding hotels and venues. Artists scheduled to appear include Josh Logan from Season 5 of NBC’s The Voice; Laura Dick­inson from The Disney Channel show Phineas and Ferb; the Mark Wood Rock Orchestra Camp, featuring touring drummer Elijah Wood; and Elektric Voodoo, led by Grace Potter & The Nocturnals’ Scott Tournet.

Visit NAMM.org, to find essential information for exhibitors and attendees, including registration details, a complete calendar of events, hotel booking links, and regular news updates.