At the 2006 CES (Consumer Electronics Show, January 5-8, 2006), DTS will premiere DTS-HD Master Audio, the company's high-definition surround sound solution for next-generation high-definition media. Previously announced as DTS-HD, DTS-HD Master Audio has been selected as an option in the standards for the upcoming Blu-ray Disc and HD-DVD media formats. The company will be holding demonstrations of DTS-HD Master Audio throughout CES at the Las Vegas Convention Center, North Hall Room #N242.
Presented in 1080p superhigh-definition video, the demonstration will include clips of major Hollywood feature films, concert videos and music videos seen and heard for the first time in both high-definition video and audio. The program soundtrack was produced by Illustrious UK, which combines the talents of surround sound producers Martyn Ware (The Human League, Heaven 17) and Vince Clarke (Erasure, Yaz).
"The consumer electronics industry is entering a new era, and DTS is pushing the envelope by making the home entertainment experience completely come alive," comments Jon Kirchner, president and CEO of DTS. "With DTS-HD Master Audio, for the first time we have sound that matches high-definition video images and allows people to truly live the high-definition life."
In addition to producing audio that is identical to the master soundtrack and having 7.1-channel discrete sound capability, DTS-HD Master Audio is also compatible with existing-generation equipment and can deliver a significant increase in sound quality when consumers play the next-generation discs and players through their current A/V equipment. DTS-HD Master Audio is an extension of Coherent Acoustics, which is the digital codec upon which all of DTS' audio technologies in the consumer electronics space are based, and was built from design to be highly flexible in anticipation of future requirements and applications.
DTS-HD Master Audio is expected to launch in a variety of the new high-definition players and A/V receivers planned for introduction throughout 2006 from major manufacturers.
For more information, visit DTS online at www.dts.com.