Industry veteran D. Dino Virella has announced plans to start VirellaPro Sales & Marketing, a hybrid rep firm and consultancy for small- to medium-sized manufacturers in the audio and video industries. He will be based in San Francisco.
In addition to sales activities, VirellaPro Sales & Marketing will specialize in marketing support including product rollouts, reseller channel development, reseller training programs, artist relations’ management, public relations assistance and image consulting.
Effective October 1, 2005, educational DVD developer Secrets of the Pros has selected VirellaPro Sales & Marketing (VPS&M) as its exclusive worldwide sales agent for its growing series of professional audio instructional titles.
During the past 30 years, Virella has held positions with International Music Corporation (Akai Professional, Charvel, and StudioMaster), E-mu Systems, Sam Ash Professional, Digidesign, Universal Audio and Focusrite.
“VirellaPro Sales & Marketing will break the mold of the traditional rep firm,” he says. “We will depend on a technology-based backbone to keep the company lean and very mobile. There are several small- and medium-sized companies that need qualified, professional experience, and I trust my excellent track record and reputation in the industry will be of great value to them.”
Visit www.virellapro.com for more information.