New York, NY (September 1, 2026)—Sony Electronics is launching three speakers today, expanding its ULT Power Sound series with the new ULT Tower 5, ULT Tower 7 and ULT Tower Max. While aimed at consumers, the new speakers unapologetically lean hard into Portable P.A. territory with Bluetooth features, connectivity options, lighting and sheer SPLs intended to make them attractive options for DJ and karaoke use.
Mix had an opportunity to preview the speakers in use prior to launch, and they definitely straddle the line between consumer and pro audio. Not coincidentally, the design team behind the series collaborated with numerous audio pros to create the new speakers, gaining insight and input from Grammy-nominated producer Dot Da Genius; producer/MD Daru Jones; producer/DJ Dready; and Grammy-nominated producer/engineer Dennis “ROC.am” Jones. Look for a Mix review of the Tower 5 speaker soon.
All three models sport multiple connectivity options, including XLR, RCA and USB-C2 connections, in addition to Bluetooth. They can also connect wirelessly with up to 100 other speakers if they’re compatible with Sony’s Party Chain feature, synchronizing both music and lighting. Each model can be used vertically or horizontally as needed, and both the Tower 5 and Tower 7 models are IPX4 rated when used vertically, while the Tower Max is splash-proof on its top panel.
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The three speakers each have an “ULT Button” on the front speaker grille. The combination dial/button acts as a volume knob while also letting users tap through four sound profiles—ULT1 (deep bass), ULT2 (louder and deeper), FLAT (presents unaugmented audio) and LIVE (adds air and space). Users can also dial in their own EQ settings using the Sony Sound Connect app.
Chief among the three speakers is the massive Tower Max. Measuring 20.8 x 41.6 x 18.5 inches and weighing 121 lbs., it sports a max SPL of 112 in ULT2 mode, thanks to its three woofers—two front-facing and one rear-facing. The speaker also features four tweeters, mid-range speakers and a rear woofer, all deployed to provide room-filling sound. Given its size and weight, the speaker sports wheels on the bottom and four inset handles.
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Also outfitted with wheels is the Tower 7 model which, sized at 16.3 x 27.7 x 13.6 inches, weighs 50 lbs. and can provide a max SPL of 112 in ULT2 mode. Unlike the Tower Max, the Tower 7 has an onboard battery, allowing it to run for 15 hours with lighting on and 30 hours with lighting off. Reportedly, a 10-minute charge will allow it to run for up to 180 minutes.
Rounding things out, the Tower 5 (13.9 x 20.8 x 10.8 inches; 29 lbs.) can hit up to 99 dB in ULT2 mode when plugged in. The Tower 5 also has an onboard battery, allow it to run up to 12 hours with lighting and 20 hours without it; a 10-minute charge will garner 100 minutes of use.
While lighting isn’t a ‘make or break’ factor for audio pros, the units do feature three lighting modes—Beat, which synchs to rhythms; Wave, which is more ambient; and Mellow, which provides slower lighting patterns. Usefully, the lighting also provides visual feedback when connecting the speaker to Bluetooth; on the Tower 5 and Tower 7, it can also indicate when the speaker’s internal battery is low.
All three models are available this month, with the ULT Tower 5 listing at $449.99 US; the ULT Tower 7 at $649.99 US; and the ULT Tower Max sporting an MSRP of $1,499.99 US.
