UmixIt Technologies, a joint venture between Enterprise Golden Hawk LLC and Webster Hall Records, announced a business and technology alliance with Cakewalk, in which Cakewalk will power the UmixIt technology that allows music buyers to make their own mixes of songs using Microsoft’s latest digital rights technology.
“Working in close coordination with Cakewalk to provide the engine that powers UmixIt’s interactive music experience is a thrill,” said Lon Ballinger, principle owner of Webster Hall. “A business and technology alliance with the maker of the best-selling music and sound software for Windows ensures that our interactive technology can be delivered to music fans in a user-friendly and secure application.”
As a provider of content, UmixIt delivers music in a patented format that provides discrete, 8-channel multitrack music that allows the consumer to select any of eight tracks and create their own mix. By placing a UmixIt-enabled CD in a standard Windows personal computer, the listener’s computer becomes a music studio to remix music with no extra hardware necessary. Any element of the music can be removed, lowered or accentuated.
A UmixIt CD is a mixed-mode CD comprising traditional audio tracks that the customer can play in a CD or DVD player, along with the Cakewalk Media Mixer software and eight individual tracks of an artist’s song. All the tracks have been encoded using a proprietary Cakewalk tool that performs Windows Media 9 Series encoding to ensure the highest sound quality and seamlessly applies the latest in Microsoft’s user-friendly digital rights management. Cakewalk’s Sonar 3 digital audio workstation is the core technology for the Cakewalk Media Mixer.
“We are excited to take technologies usually available only to professional studios and present them in a way that’s accessible to all music fans,” commented Michael Hoover, VP of products and marketing for Cakewalk. “We take great pride in our involvement with UmixIt, empowering artists to offer a new, exciting experience to their fans without concerns of piracy.”
The new UmixIt-encoded technology powered by Cakewalk is currently being demonstrated by three artists on new CD or EP releases: the Warp Brothers’ TranzWorld dance music release; up-and-coming rockers Man With Van; and Uunique, a developing pop vocalist.
For more information on Cakewalk, visit www.cakewalk.com.