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“An Afternoon of Artist Development” with Appearances and Panels by GRAMMY®-Winners Colbie Caillat & Toby Gad to be Held during NAMM 2015

Los Angeles, CA (January 8, 2015) — “An Afternoon of Artist Development,” will take place on Friday, January 23, 2015 from 2pm to 6pm at the Hilton Anaheim California Ballroom D, coinciding with the Winter NAMM Show 2015. Presented by GRAMMY®–winning engineer, producer and author Ken Caillat, (Fleetwood Mac), Sleeping Giant Entertainment and ArtistMax (,) The event will include appearances and panel discussions by a number of noted artists and producers, including GRAMMY®–winning artists and songwriters Colbie Caillat (“Bubbly,” “Try,” ”Brighter than the Sun,”) and Toby Gad (Beyoncé, “If I Were a Boy,” John Legend, “All of Me”).

ArtistMax is an innovative, intensive boot-camp designed to give developing artists the training and tools necessary to help them achieve success in the entertainment industry. “If ArtistMax was available when I started performing,” says Colbie Caillat, “It would have made things so much easier for me and the growth of my career.”

This special ArtistMax NAMM Preview session will explore the keys to becoming a successful artist, including tips from behind-the-scenes expert coaches to stars like Katy Perry, Lady Gaga, Katharine McPhee, John Legend and many others. Topics to be covered include: fundamental elements of hit songwriting, getting the most from your voice, the importance of artist imaging and styling, as well as the tools that are needed onstage to deliver a powerful performance. Co-hosted by GC Pro and Shure, attendees will be entered for a chance to win a number of prizes, including a recording session with Ken Caillat at the famous Village Studios in West Los Angeles.

“Many new and up-and-coming artists, songwriters and entertainers don’t know where to go to get professional training and advice to prepare them for today’s competitive entertainment industry,” says Ken Caillat. “ArtistMax was created to give these future stars the insight and tools necessary to lead them on the path to success and help them to avoid the proverbial school of hard knocks.”

Advance Registration for the ArtistMax NAMM Preview Event: “An Afternoon of Artist Development,” is $25 prior to January 15th, $35 thereafter. Space is Limited. Register online at:

About Sleeping Giant Music Group

Sleeping Giant Music Group is a creative, artist-friendly music and content label with interests in music publishing, recorded music and film/television music.

About ArtistMax

ArtistMax is a 3-day intensive artist “boot camp” designed to give developing artists access to the training, knowledge and coaching necessary to maximize their careers. The next ArtistMax session will be held at the world-famous Village Studios in West Los Angeles, June 12-14, 2015. ArtistMax is designed to maximize the artist in YOU.