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DAVITT & HANSER MUSIC COMPANY INC. DISTRIBUTOR EXPANDS ELIXIR® STRINGS NATIONAL PRESENCE - Mixonline

DAVITT & HANSER MUSIC COMPANY INC. DISTRIBUTOR EXPANDS ELIXIR® STRINGS NATIONAL PRESENCE

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Hebron, KY, October 20, 2008 — Davitt & Hanser, part of leading music instrument provider Hanser Music Group, is broadening Elixir Strings’ national reach as its new U.S. distributor. Starting October 2008, Davitt & Hanser will be distributing Elixir® Strings products including its Elixir™ Cables and its pioneering line of strings that include electric, acoustic, bass, mandolin and banjo. All of the Elixir® Strings merchandise will be available in more than 3,500 independent stores and via several authorized online dealers throughout the country.

“Elixir Strings has the most popular coated guitar strings in the world and it is being sold by all of the major retailers,� says Gary Hanser, third generation co-owner of Davitt & Hanser. “In addition, its new Elixir Cables have received a warm reception among musicians. As a distributor of Elixir Strings products, this partnership is a win-win situation for us as well as Elixir Stings, retailers and customers alike. It makes it easy for our retailers to get access to one of the best-selling strings. The more inventory the stores have, the more accessible Elixir Strings and Elixir Cables are to the consumer. “

“We’re delighted to welcome Davitt & Hanser as a distributor of Elixir Strings and Elixir Cables,� says Chris Lioi, Global Sales Leader, Elixir® Strings. “It is a distribution company with great national reach and a huge following in the retail market.�

Lioi adds, “Having the Davitt & Hanser brand behind us will provide greater access into the U.S. retail market. It has several warehouses throughout the country that will ensure our products get to market as quickly as possible, which in turn gives our customers more options as to where they can purchase Elixir Strings products.�

Since 1924 Davitt & Hanser has been synonymous with customer centered sales and support for the retail music dealer. Exclusively wholesale, the company offers same day order processing, professional sales, competitive pricing programs, dealer support, extensive on-hand inventory and fast delivery.

About Elixir® Strings
Elixir® Strings is the pioneer in coated string technology and is available in two string ‘flavors.’ Ultra-thin NANOWEB® Coating provides the bright tone and punch of uncoated strings, yet keeps their lively tone three to five times longer than ordinary strings. The thin coating is nearly undetectable – providing the feel of traditional strings. Elixir® Strings with original POLYWEB® Coating also sound great three to five times longer than ordinary strings, have a balanced tone with smooth response, feel comfortably smooth, and reduce finger squeak. Elixir® Strings are available in a full range of gauges for acoustic guitar, electric guitar, bass, banjo, and mandolin.

Today, Elixir® Strings are installed as original equipment by a growing list of discriminating electric guitar and bass manufacturers including Ibanez, Tom Anderson Guitarworks, Brian Moore Guitars, Carvin, Melancon Guitars as well as premium acoustic guitar luthiers such as Taylor Guitars, Santa Cruz Guitar Company, Lakewood Guitars, RainSong Graphite Guitars, Carvin, and Goodall Guitars. Elixir® Strings are endorsed by popular artists such as Melissa Etheridge, Train, Dave Mason, Michael W. Smith, Jim Messina, Christopher Cross, Bob Seger, and Drowning Pool.

Elixir® Strings are manufactured by W.L. Gore & Associates, the company widely known for such innovations as GORE-TEX® fabrics. For more information, please visit www.elixirstrings.com.