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General Cable Welcomes the Addition of AVAD as A Distributor for Gepco® Brand Products

HIGHLAND HEIGHTS, KENTUCKY, FEBRUARY 19, 2013 General Cable Corporation (NYSE: BGC) is pleased to announce the addition of AVAD LLC as a nationwide distributor of Gepco® Brand Pro AV cabling and custom solutions. AVAD, an industry-leading provider of solutions to the residential and commercial custom installation markets, will provide integrators access to Gepco Brand cables as well as value-added Gepco Brand offerings including custom cable assemblies and custom panels.

“Dealers rely on dependable high-quality solutions, particularly in the cable and accessories product category,” said Hugh Hughes, Director of Merchandising at AVAD. “Gepco’s dedication to innovative cable applications, testing reliability and General Cable’s investment in quality manufacturing processes positions them as a trusted leader in their product category.”

“With 21 locations across the U.S., AVAD can provide local inventory of broadcast-quality Gepco Brand products to their unique residential and commercial customer base, as well as the benefit of Gepco Brand’s completely customizable solutions that save integrators time and money,” said Brian Lamar, Product Manager, General Cable Communications Products. “Add to that AVAD’s dedication to providing training and design support, and we have a very powerful partnership.”

AVAD is an industry-leading provider of solutions to the residential and commercial custom installation markets. As a wholly-owned subsidiary of Ingram Micro, AVAD provides integrators access to the industry’s top products and integrated solutions for video, audio, lighting control, content management, whole-home and business automation as well as digital signage and design services. AVAD offers the broadest consumer electronics, home and business automation portfolio in North America. Further differentiating its services, AVAD invests in the business tools, technical support and services integrators need to grow their businesses, including the fully transactional AVAD Mobile smartphone application providing integrators on-the-go access to AVAD products and value-added tools. With 23 locations throughout North America, AVAD offers local, hands-on access to the latest products and trainings, as well as free support services including system design and technical support.

About Gepco® Brand
Gepco has been an industry-leading brand of studio, stage and broadcast AV cables and cable assemblies for 30 years. As a complete solutions-based supplier, Gepco also offers value-added service and distribution of connectors, cable management products, patch panels, and wire and cable accessories.

About General Cable
General Cable (NYSE:BGC), a Fortune 500 Company, is a global leader in the development, design, manufacture, marketing and distribution of copper, aluminum and fiber optic wire and cable products for the energy, industrial, and communications markets. In August 2009, Gepco International was acquired by General Cable. For more information about General Cable products, please contact your local sales representative or visit our Web site at or