NEW YORK (May 25, 2016) —The Recording Academy® New York Chapter, and its Producers & Engineers Wing® Committee, report a rousing success for the initial GRAMMY Pro® Art Of The Craft: Sounds Of The City event. Held on Thursday, May 19, 2016 at New York’s legendary Avatar Studios, the daylong event drew an SRO crowd of close to 200 GRAMMY® members and NY-based artists, engineers, producers, and fledgling industry pros. Created to share production tips and insights on the artistic mindset and the technical skill-set required for creating hit records, the AOTC/SOTC program drew accolades from attendees and participants alike.
“A positive buzz permeated the entire 12-hour event,” Nick Cucci, Executive Director of The Recording Academy New York Chapter reports. “Attendees were lined up the street at the entrance of Avatar Studios when we arrived that morning. Our goals were to provide them with real world technical advice and , revitalized inspiration and, to help promote NYC as an irreplaceable destination for international recording artists. By end of day we felt we had accomplished both.”
GRAMMY-winning engineer/event co-chair, Ann Mincieli remarked, “Everyone who turned out was turned on by the positive vibe. Our presenters made a point of emphasizing the hard work and patience demanded by the realities of real-world recording sessions. The audience got the message that this is work, and that hits don’t come easy.” GRAMMY winner and co-chair, Scott Jacoby, adds “One of the most interesting elements at every presentation was the quality of the questions. Our attendees were serious about reaching their goals. They were knowledgeable enough to know what they didn’t know and sharp enough to take advantage of the opportunity to get solid advice. This day was a genuine learning experience!”
GRAMMY-winning session hosts, Bob Power and Chuck Zwicky and top mixers like Robert “LB” Dorsey and Ariel Borujow enthralled their audiences with spot on presentations. The event concluded with a discourse on mastering by Emily Lazar, and by an illuminating, candid interview with artist/producer Swizz Beatz, conducted by Ken “Duro” Ifill. An hour-long social event in Avatar’s Studio C live room provided an opportunity for attendees to get some quality ‘networking’ time.
1 Bob Power (standing left) Tyrone “MusicManTy” Johnson seated left, far right Avery “Avenue” Chamblis
2. Pictured l-t-r during a break in the GRAMMY Pro Art of The Craft: Sounds of The City event are, Avery “Avenue” Chamblis, Tyrone “Music ManTy” Johnson, Ariel Borujow, Ken “Duro” Ifill and Bob Powers
3. Pictured l-t-r during a break in the GRAMMY Pro Art of The Craft: Sounds of The City event are guitarist Carlos Alomar, drummer Joe Mardin, Chuck Zwicky and bassist Jerry Barnes
4. Pictured (center with hat) producer Robert “LB” Dorsey
5.GRAMMY-winning artist/producer Swizz Beatz
6. GRAMMY Pro Art of The Craft: Sounds of The City attendees
All photos courtesy of The Recording Academy/photo by WireImage.com © 2016
About The Recording Academy: Established in 1957, The Recording Academy is an organization of musicians, songwriters, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards® — the preeminent peer-recognized award for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit www.grammy.com. For breaking news and exclusive content, follow @TheGRAMMYs on Twitter, like “The GRAMMYs” on Facebook, and join The GRAMMYs’ social communities on Google +,Instagram, Pinterest, Tumblr, and YouTube.
About The Producers & Engineers Wing: Currently more than 6,500 professionals comprise The Recording Academy Producers & Engineers Wing, which was established for producers, engineers, remixers, manufacturers, technologists, and other related creative and technical professionals in the recording field. This organized voice for the recording community addresses issues that affect the craft of recorded music, including the development and implementation of new technologies, technical guidelines and recommendations, and archiving and preservation initiatives. For more information, please visit www.producersandengineers.com.
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