Musicians, Engineers and Producers From Around the World Join Forces to Discuss Industry Trends, KRK Equipment, Product Launches, Brand Initiatives and Much More
NASHVILLE, JANUARY 18, 2021 – Music has the power to bring people together, connecting at every level and genre across the globe—whether it’s in-person or virtualized. KRK is celebrating the power of music with the launch of the KRK Kreator Alliance, comprised of artists, engineers and producers that have been influential in the growth of recorded music. With this initiative, KRK is re-imagining how to leverage its iconic past and lean into its innovative future alongside its leading artists.
“We are spreading the message of positive change and cultural integration through the KRK Kreator Alliance,” says Sterling Doak, Director of Marketing for Gibson. “KRK is synonymous with creating, shaping, partnering and delivering the ‘share of sound’ across generations and genres of music. The members of our Kreator Alliance have all played a major role in building our iconic status, and by bringing them all together through this initiative, we can have the open and important discussions that will help shape the future of KRK.”
The KRK Kreator Alliance launches with an influential group of artists and producers, including AB Quintanilla, Camilo Lara, Dave Pensado, Herb Trawick, Steve Marcantonio, Tina Guo, Ali Stone, Jblack, Chingy, J. King, Mosty, Javier Garza, Cut Chemist, Maria Elisa Ayerbe, GianMarco Zignago, Sick Individuals and Dave Way.
This alliance of select icons and innovators will work with KRK to shape the future of the brand and lead with innovative sound solutions. They will engage in strategy sessions to discuss how to evolve the brand for the next generation of musicians, producers, and engineers. Additionally, the KRK Kreator Alliance will be a part of the conversation that discusses how KRK can support music education and philanthropic endeavors through the KRK Kares Foundation, a new giving program, part of Gibson Gives, that highlights Gibson and KRK’s commitment to “giving” studio gear to schools and other non-profit organizations in need.
“We are looking forward to a brighter new year for 2021 and we are excited to embark on this journey alongside the Kreator Alliance,” adds Sterling Doak. “Uniting our leading artists and producers in order to focus their energy on what matters most to their musical vision will help us to gain their innovative perspective, ultimately shaping our overall brand strategy. We are excited to have such an esteemed group of founding members for this alliance.”
“Looking towards the future of our industry and shaping the knowledge base available to our next generation of music creators, I’m honored to participate as a founding member of the KRK Kreator Alliance,” says Dave Pensado, GRAMMY-winning mixer and co-founder of Pensado’s Place. “I’m excited to collaborate with fellow members to drive initiatives forward and support innovation across the product portfolio to help music makers push the boundaries of creativity. There is real value in collaborating with partners like KRK, allowing us the opportunity to ‘peek behind the curtain’ in order to improve the products we know and love.”
