POP Sound’s Peter Rincon was tapped yet again to complete the final mix on the new commercials in HP’s award-winning “The Computer is Personal Again’ advertising campaign, featuring Jerry Seinfeld. Created by Goodby, Silverstein & Partners, the campaign focuses on the testimonials from some of today’s greatest innovators, demonstrating how technology has become truly personal and necessary in both creating their works and managing their everyday lives. In these new spots featuring the popular comedian, only Seinfeld’s hands are visible, resting on the counter of a diner. He pulls up his view of New York City, the setting of his popular new animated feature film “The Bee Movie.” He walks his fingers through Central Park and follows a base runner to the Yankees’ home plate – showcasing the city that he loves in these two, :30 and :60 spots.
To view the spot: ftp://seinfeldpr:[email protected]