Internationally renowned manufacturer Prism Sound is lending its support to BPM Live’s B-Side Project, which promotes new artists, merges music and provides additional platforms for live and electronic music productions.
Now in its fifth year, the B-Side Project encourages original artists to enter tracks into its annual competition. The artists are then paired with electronic music producers around the world, who re-mix the tracks to create a catalogue of exciting new electronic music and partnerships. The year culminates with a judging panel of music professionals who decide on the best tracks, 10 of which are released as a compilation album. The overall winner earns both the artist and remixer significant prizes, including a Prism Sound audio interface.
Graham Boswell, Sales and Marketing director for Prism Sound, says: “We are backing the B-Side Project because it supports creativity and helps focus attention on new talent that might otherwise slip through the net. It also makes sense for BPM Live and Prism Sound to combine our marketing efforts because the remixers and producers who work with these emerging artists are also the same people we target with our range of high-quality audio interfaces such as Lyra, Titan and Atlas. There is a great deal of synergy between our two brands and we are delighted that we have found a viable way of working together.”
Prism Sound will be promoting the B-Side Project at all forthcoming events, including its popular Mic to Monitor seminars, which re-start in September 2015. Targeted at music production students, hobbyists and professionals, Mic to Monitor aims to dispel the many myths surrounding the recording process by providing a platform for recording professionals to answer audience questions on recording techniques.
Yvette Chivers, Founder of BPM Live, says: “We are absolutely delighted to have gained Prism Sound as brand partner for the B-Side Project. Their links with renowned music producers, recording studios and industry associations will launch the project and those who get involved to another level. We can’t wait for the registrations to open in September!”
B-Side Project 2015 launches in September and will be promoted throughout the summer to encourage the maximum number of entries. Over the course of the next year, promotion will include outdoor broadcasts from music industry events and festivals, which will be streamed live to give everyone involved a chance to reach a wider audience.
For more information about the B-Side Project, please visit:
About Prism Sound
Founded in 1987, Prism Sound manufacture high-quality professional digital audio equipment for the International broadcast, film, music production, manufacturing and telecommunications sectors. The company’s product range includes the Prism ADA-8XR precision 8-channel converter unit, which is regularly used for music and film soundtrack projects by clients such as EMI Abbey Road, BBC, Sony, Lucasfilm and Walt Disney. Prism Sound also manufactures a range of audio test and measurement products, including the de facto standard DSA-1 handheld digital audio generator/analyser and the dScope Series III audio analyser system.
For more information: www.prismsound.com