Roland Announces New Partnership with Playing For Change Foundation

Publish date:
Updated on
Image placeholder title

As the “Official Lead Partner” and “Official 10th Anniversary Sponsor,” Roland will support the
Playing For Change Foundation’s initiatives helping to create positive change through music and arts education

Los Angeles, CA — Roland Corporation U.S. announces the formalization of its relationship as “Official Lead Partner” and “Official 10th Anniversary Sponsor” with the Playing For Change Foundation, a global nonprofit organization dedicated to creating positive change through music and arts education. The foundation develops and supports school music programs in underserved communities around the world, providing free classes in music, dance and languages that combine cultural traditions with technology. As the first-ever official musical instrument partner of the organization, Roland will work closely with Playing For Change to provide a positive impact on the lives of children, their families and their respective communities. As part of this partnership, Roland will make its artist relations centers around the world available to the Playing For Change Foundation, to support them with their local events/activities, including supplying Roland, BOSS and V-MODA equipment, assisting them with video content capture and supporting the upcoming Playing For Change Foundation 10th Anniversary celebration. "We welcome Roland as a key sponsor partner for the Playing For Change Foundation. Not only are they committed to helping us achieve our fundraising goals for PFC Day, their generous contribution of musical instruments will greatly enhance the experience we provide to kids at our PFCF music schools world-wide. We look forward to nurturing and building upon this synergistic relationship," said Whitney Kroenke, Playing For Change co-founder and foundation president. Playing For Change is a movement created to inspire and connect the world through music. The idea for this project came from a common belief that music has the power to break down boundaries and overcome distances between people. Their first music video production, "Stand By Me,” combined 35 musicians from 10 countries who had never met in person, and has been viewed around the world over 100 million times online. Roland’s commitment to the Playing For Change Foundation underscores the company’s ongoing initiatives for supporting global music education and the arts through partnering with charitable organizations. Roland Corporation CEO and Representative Director Jun-ichi Miki added, “Roland believes every child deserves the opportunity to experience the joy of making music. Through our alliance with the dedicated team at the Playing for Change Foundation, we aim to make this a reality for children we otherwise may not have been able to reach. This is an exciting partnership for us and one we are all proud to support.” “From our very first meeting with the Playing For Change Foundation organizers, we knew this was an organization we wanted to partner with,” concluded Brian Alli, Roland Corporation vice president of artist relations and business development. “Playing For Change shares many of our core values and represents such a positive force through music education and the arts, which is more important than ever in our current age. We are proud to be associated with them and look forward to helping these children and their families through music.”

Photo caption: Roland’s Chris Halon, VP of marketing; Jay Wanamaker, CEO/president; and Brian Alli, vice president of artist relations and business development with Playing For Change Foundation Executive Director John McKenna (center).