DALLAS—In its latest project for Nexstar Media Group, Inc.’s NewsNation, Stephen Arnold Music (SAM), The World Leader In Sonic Branding®, created sonic branding for The Hill Sunday with Chris Stirewalt. The work builds on the sonic signature that SAM created last year for the weeknight panel discussion show, The Hill, and takes it in an engaging new direction that sets it apart from other Sunday news and political coverage programming. SAM has been providing sonic branding for shows and promos featured on NewsNation, America’s fastest growing cable news network in primetime, since its launch in 2019.
Hosted by Chris Stirewalt, The Hill Sunday features politicians and newsmakers discussing the latest political news from the nation’s capital. It also includes a panel of guest commentators offering insight and analysis of the week’s key stories.
“We wanted to carry over the sonic equity from the overall brand we created for The Hill on NewsNation, while giving it a unique Sunday morning feel,” says SAM President and Creative Director Chad Cook. “The Hill Sunday’s theme is more orchestrated and leans heavily into the strings, giving it musical depth along with a warm, optimistic tone.”
SAM also created sonic branding for the weekend edition of Morning in America with anchor Hena Doba, which premiered in January. SAM has created custom music themes for many of NewsNation’s most popular shows including Morning In America, The Hill, Elizabeth Vargas Reports, On Balance with Leland Vittert, Cuomo, Dan Abrams Live and Banfield.
The Hill Sunday with Chris Stirewalt
Morning In America (Weekend version)
About Stephen Arnold Music:
Often referred to as the most-heard, least-known composers in the world, Stephen Arnold Music’s creativity is experienced every day in more than 500 million homes worldwide. Based in Dallas, Texas, The World Leader In Sonic Branding® has 30 years of success delivering impactful, brand-defining music that makes a difference for today’s top content creators, networks, cable channels, television stations, digital media outlets, experiential, film, production companies, corporations and advertising agencies. With multiple Emmys, Promax Gold, ADDY and MUSE awards to their credit, Stephen Arnold Music’s specialized approach and commitment to the power of sonic branding, research, state-of-the-art production and unparalleled customer service is at the core of its promise. Stephen Arnold Music continues to set the creative bar in a highly competitive content landscape. For more information, please visit
