Abba Trading Corporation (Fort Lauderdale, Fla.) has been named the exclusive distributor and technical support arm for Adamson products in Latin America, including South America, the Caribbean and Mexico.
The company was instrumental in sales to RSTV of Costa Rica this past July, which included 16 Yaxis Y18s and eight Y10 cabinets; and to Audiosystems del Norte of Monterrey, Mexico, which recently took delivery of 24 Y18 cabinets, 16 Y10s, 16 Y10 Subs and 20 12MX-i monitors. In August, company representatives also traveled to Central America to introduce the Adamson brand in those markets.
“Abba Trading Corp. has a wealth of experience in the Latin American market that will definitely translate to ongoing value for customers of our products,” said Adamson’s marketing and sales director, Jesse Adamson. “They possess a high degree of product knowledge and technical expertise, and that’s already resulted in some exciting events we’ve staged in partnership with the company.
“Juan Carlos Yepes, who is Abba Trading’s chief engineer and technical sales manager, is also one of the most well-respected FOH engineers in Latin America, working with top artists such as Latin superstar Carlos Vives. Recently, the two of us traveled to Mexico where we presented that country’s first ‘Adamson Shooter School’ training seminars and workshop at Audiosystems del Norte in Monterrey.”
“We feel very thrilled to be representing the best line array system in the industry,” said Jenny Costa, president of Abba Trading Corporation. “It just makes it so easy to sell a product that you believe in. Our customers can feel our trust in the product. We are so pleased to be part of Adamson’s incredible, fast-growing pace!”