Best Buy, Hastings Entertainment, Tower Records, Trans World Entertainment, Virgin Entertainment and Wherehouse Music have banded together to become the industry’s first retailer-driven digital music consortium, dubbed Echo (www.echo.com).
Created through an investment by Los Angeles-based Echo, the group plans on obtaining licenses from the majors so that the independent retailers can legally deliver digital music products and services through individually created or Echo co-branded offerings. Participating companies will be able to build on their in-store marketing experience, distribution capability and existing trade relationships with content owners.
Find out more at www.echo.com.
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