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Retail Companies Forge Alliance

Best Buy, Hastings Entertainment, Tower Records, Trans World Entertainment, Virgin Entertainment and Wherehouse Music have banded together to become the

Best Buy, Hastings Entertainment, Tower Records, Trans World Entertainment, Virgin Entertainment and Wherehouse Music have banded together to become the industry’s first retailer-driven digital music consortium, dubbed Echo (www.echo.com).

Created through an investment by Los Angeles-based Echo, the group plans on obtaining licenses from the majors so that the independent retailers can legally deliver digital music products and services through individually created or Echo co-branded offerings. Participating companies will be able to build on their in-store marketing experience, distribution capability and existing trade relationships with content owners.

Find out more at www.echo.com.

Send your “Current”news to SARAH BENZULY at sbenzuly@primediabusiness.com.

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