British Music Embassy Returns to SXSW
More than 50 acts played the British Music Embassy stage at this year's Sound by Southwest festival in Austin.
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More than 50 acts played the British Music Embassy stage at this year's Sound by Southwest festival in Austin.
In a case of supporting some of their own, UK-based Allen & Heath will have desks at SXSW's British Music Embassy stage.
The British Music Embassy Cedar Street Courtyard at SXSW this year was outfitted with a phalanx of Allen & Heath dLive consoles.
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The British Music Embassy at SXSW was held in association with BBC Music.
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