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DiGiCo Appoints Ian Staddon as VP of Sales

At the April NAB Show, British manufacturer DiGiCo announced that it had appointed Ian Staddon (pictured) as its vice president of sales. Staddon previously held a lengthy tenure with the Harman Group, initially working for Soundcraft, and more recently as VP of sales for Studer.

DiGiCo Vice President of Sales, Ian Staddon

“In our industry, it’s good to watch what others are doing,” Staddon says. “DiGiCo has always been an interesting company and, with the arrival of the SD Range and Stealth Digital Processing, you really couldn’t help but notice them.

“Since the introduction of the SD7 in late 2007, they have consistently launched products that meet the market’s requirements. At PLASA 2010, the SD-Rack, with its phenomenal audio quality, multiple sample rates and hot swappable cards, combined with the SD7’s ability to have dual processing engines, clearly indicated the direction the company was moving in.”

“As DiGiCo has grown over the last few years, it was logical we would need to expand our sales expertise,” adds DiGiCo managing director, James Gordon. “The hard part was to find the right person with the correct amount of experience and a passionate, driven personality. Fortunately, we were not under any time pressures, which allowed us to investigate all the options. All through the process Ian’s name kept coming up but, with a successful career at Studer, he kept being discounted.

“When we launched the SD-Rack at PLASA, the indications of our broadcast aspirations were clear and Ian’s name came up again. Our approach happened to be perfectly timed: Ian has always been impressed by our direction, speed and agility and, fortunately, was keen to pursue a new challenge.

Staddon concludes: “I have a long-term respect for what DiGiCo has achieved in such a short period of time, so when the opportunity arose to join the DiGiCo team it was a big decision, but one I knew I had to take. This is an exciting opportunity to work with an independent company, grow the business even further in new and exciting directions and, hopefully, bring some additional ideas to the table.”

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