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Ardent Studios Film Department Wins Midsouth Emmy Award

Best Commercial Spot Goes to Memphis Music Foundation Commercial

Pictured is Jonathan Pekar, Director of Ardent Studios' Film Department, holding his Emmy award for Best Commercial.

Memphis’ renowned Ardent Studios is proud to announce that Jonathan Pekar, Ardent Film Department Director, has won the 27th MidSouth Emmy Award for Best Commercial Spot for creating the animated Memphis Music Foundation commercial.

To view the commercial:

Pekar commented, “I’m stoked to be a part of the entertainment scene in Memphis. The intense level of creativity that goes on here is inspiring.” The winning commercial also showcases the talents of painter Lamar Sorrento and singer/songwriter Keia Johnson. Pekar is presently developing a new television series called “Kids of Memphis,” set to air in November, 2013.

Midsouth Emmy Awards are a division of the National Academy of Television Arts and Sciences. The Nashville, Tennessee division was founded in 1984. In addition to granting the Midsouth Emmy Awards, this division awards scholarships, honors industry veterans at the Silver Circle Celebration, conducts National Student Television Awards of Excellence, has a free research and nationwide job bank. The chapter also participates in judging Emmy entries at the regional and national levels.

About Ardent Studios
Ardent Studios, founded by John Fry, has been operating for 46 years as a center of unforgettable music emanating from the heart of Memphis, Tennessee. The studio began its rich history with early classics by Sam & Dave, Led Zeppelin, Isaac Hayes, Leon Russell and The Staples Singers, then scored hits in the 70s, 80s and 90s with such artists as James Taylor, ZZ Top, REM, George Thorogood, The Allman Brothers, Bob Dylan, and Jimmie and Stevie Ray Vaughan. The legacy continues in the new millennium with hits recorded by The White Stripes, Huey Lewis and the News, Cat Power, North Mississippi Allstars, The Raconteurs, and award-winning music for such films as “Hustle and Flow.” To date, Ardent has amassed over 70 Gold and Platinum albums and singles.

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