Charlotte, NC – July 2023… Hornets Venom GT, the official NBA 2K League affiliate of the Charlotte Hornets, announced today a multi-year partnership with Charlotte-based Neutrik Americas, a leading supplier of professional connectivity solutions. The collaboration marks the first partnership that is exclusive to Hornets Venom GT and will help ensure reliable, robust connectivity for the multitude of electronic equipment utilized by the esports team.
“We’re happy to welcome Neutrik Americas as our first partner that is exclusive to Hornets Venom GT, and we are particularly thrilled about what this strategic partnership means for the future of our team,” said Hornets Sports & Entertainment Chief Revenue Officer Jacob Gallagher. “As we’ve seen in recent years, esports is one of the fastest growing entertainment vehicles in the world, making reliable connectively more vital than ever. Neutrik’s support will help propel our NBA 2K League team forward and enhance the overall online experience for our players and fans.”
In addition to being designated a Proud Partner of Hornets Venom GT, Neutrik becomes the entitlement sponsor of the team’s gaming studio, with branding elements featured in-studio and at future in-person activations. The deal also features in-game virtual branding elements, including courtside LED signage, and a Neutrik-sponsored “Venom GT Wins” social media series.
“Neutrik Americas has been providing connectivity to gaming spaces of all sizes for years,” said Stacy Kaskon, Vice President of Sales & Marketing for Neutrik Americas. “This next step made sense and we are so excited to support our local NBA 2K team. We can’t wait to see what this winning combination will bring to the game.”
To tip off the strategic partnership, Neutrik Americas Senior Customer Solution Engineer Mark Boyadjian took part in a discussion about the evolution of esports at a Buzz City Exchange event held at Spectrum Center prior to Hornets Venom GT’s live, in-person game on June 26. Boyadjian shared, “With gaming and esports growth set to reach and exceed the numbers experienced by traditional sports, partnering with Hornets Venom GT was a no-brainer. Neutrik connectivity technology provides the high-performance and low latency that the competitive gaming community needs.”
About Hornets Sports & Entertainment
Hornets Sports & Entertainment owns the Charlotte Hornets, Greensboro Swarm and Hornets Venom GT, and operates Charlotte’s Spectrum Center. The Charlotte Hornets are a member of the NBA’s Southeast Division. Owned by NBA Legend Michael Jordan, the Hornets organization strives to deliver a relentless attack on the court, an unmatched experience in the stands and a positive impact throughout the community. The name of the city’s original NBA team from 1988-2002, the Hornets moniker returned to Charlotte in May 2014, uniting the rich history of NBA basketball in the Carolinas. The Greensboro Swarm are the NBA G League affiliate of the Charlotte Hornets and play at the Novant Health Fieldhouse at the Greensboro Coliseum Complex. Hornets Venom GT is the organization’s esports team affiliate that joined the NBA 2K League in 2020. Spectrum Center is the premier destination for sports and entertainment in the Carolinas, hosting over 150 sporting events, concerts and family shows annually. For more information, please visit hornets.com, gsoswarm.com, HornetsVenomGT.com or spectrumcentercharlotte.com.
About the NBA 2K League
The NBA 2K League, a professional esports league co-founded by the NBA and Take-Two Interactive Software, Inc. (NASDAQ:TTWO), launched in 2018 and features 24 teams and the best NBA 2K players in the world. NBA 2K League partners include Anheuser-Busch, AT&T, Champion Athleticwear, Coinbase, Dash Radio, Google, Loco, Mondelēz International, SAP, Snickers, Sony Interactive Entertainment, SPS, Wilson and YouTube. For more information about the NBA 2K League, visit NBA2KLeague.com.
Neutrik Group in esports
The gaming industry is constantly evolving, and so are the technologies used to power it. Today’s gamers demand the highest levels of performance, speed, and reliability from their gaming equipment, and that includes the connectors used to connect their devices. That’s why Neutrik Group’s connectors are the perfect solution for this fast-evolving industry. https://neutrik-group.webflow.io/
-HornetsVenomGT.com-
For More Information Contact:
Josh Rosen, Senior Director of Corporate Communications, Hornets Sports & Entertainment, 704-688-8863, [email protected]
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