New York, June 5, 2008 â€“ Human, one of Americaâ€™s pre-eminent original music composition and sound design agencies specializing in unique and compelling music for the international advertising industry, is the winner of two 2008 â€œAICP Awards,â€? as well as a contributor to three other award winning spots bestowed during the AICP Show in New York City held June 3 at the Museum of Modern Art.
To view Humanâ€™s 2008 â€œAICP Awardâ€? winning spots, please see:
The awards were:
** Best Sound Design for Audi TT â€œMomentâ€? TV Spot:
For â€œMoments,â€? Human provided intricate sound design, working with director Jorn Threlfall and editor Adam Pertofsky. Audi of Americaâ€™s 2007 campaign was called “Truth in Engineeringâ€? and this spot depicts what can happen within just “0.2 seconds.â€?
** Best Original Music for SOS â€œSOSâ€? TV Spot:
Humanâ€™s original music for this spot, promoting â€œThe Movement for a Climate in Crises,â€? powerfully conveys the message of â€œhelp,â€? using the classic â€œSOSâ€? distress signal depicted through a number of dramatic musical expressions. The Director was Frank Budgen of Gorgeous Enterprises / Anonymous Content.
Humanâ€™s music was also acknowledged by these three other 2008 AICP Award winning spots:
** Best Spec Spot : Zune â€œMusic is Lifeâ€?
** Best Cinematography: Nike â€œHow I Fightâ€?
**Advertising Excellence for a Campaign: Monster.com â€œStorkâ€?
ABOUT THE AICP SHOW:
The AICP Show, established in l992 in cooperation with MoMA in New York, recognizes the achievements in the artistry of commercial filmmaking in 23 categories. All moving image advertising and marketing messages are eligible for entry, regardless of the media in which they appear.
The initial judging of the show traditionally draws industry professionals from across the nation, ensuring that technical experts are represented in each of the categories. The AICP Show does not rank the honorees — rather, all spots in the show are presented as equally outstanding examples within their categories. The honored commercials are made part of the permanent archives of MoMA’s Department of Film.
Founded in 1972, the AICP represents, exclusively, the interests of United States companies that specialize in producing commercials in various media — film, video, digital — for advertisers and agencies. The association, with national offices in New York and Los Angeles as well as regional chapters across the country, serves as a strong collective voice for this $5-plus billion industry, disseminating information; representing the production industry within the advertising community, in business circles, in labor negotiations and before governmental officials; developing industry standards and tools; providing professional development; and marketing American production.
Human is one of Americaâ€™s pre-eminent original music composition and sound design agencies specializing in unique and compelling music for the international advertising industry. Founded in 2001 by renowned composers Morgan Visconti, Andrew Bloch, Gareth Williams, and Managing Partner Marc Altshuler, Human is a multi-award winning music collective. Human has offices in New York and Los Angeles. For more information, please visit: www.humanworldwide.com